Friday, March 19, 2010

Interview With Raashan Ahmad

This guy is a shining light for underground hip hop music in the U.S. I was honoured when he took time out of his busy schedule to talk to me. Below is one of his videos followed by the interview.

1 Your music has a distinct nostalgic feel to it, how do you feel the music of today compares to the hip hop of the old school?

I think it's pretty much the same but way more of it. Hip Hop back in the day wasn't as separated as it it today. You had artists like Kid-n-play (fun rap) touring with Public Enemy (political rap) and Ice cube (gangsta rap) (btw I hate labels but i just need to prove my point) Today we have just as many styles of hip hop (if not more) but they don't seem to cross pollinate. There's "underground rap" and that doesn't mix with "street rap" and that doesn't mix with "mainstream rap". I think the experience of our culture is becoming more one dimensional because people have been backed into a wall and forced to identify with a section.

2 You recently toured Brazil and received mad love, why do you think that some of the audiences back home can often be less receptive to your style?

I think a big part is the amount of control the media and record labels have on the exposure of music which in turn has shaped the culture for alot of people here. In Brazil no one is making as much money as the top selling artists in the states so the option to "go pop" isn't as pushed. Also there is a big tie in to hip hop music/culture and community outreach and activism so the artists have a real sense of doing right and setting positive examples for the youth. They take the passion and culture seriously and make sure everyone is representing!

3 If you weren’t an emcee what do you think you‘d be doing?

Photographer, or dancer, or bike messenger or astronaut or writer

4 Now that mega-album sales are declining right across the industry as a whole, do you see touring and the Internet as the way forward?

YES! I stay on the road and use the internet as much as possible to promote myself. This is my full time job (and passion) and one of the only ways to make money is to do shows. It also lets me stay up with the folks who actually support me. I love it!

5 Can you see a day when MTV play Raashan Ahmad or do you think you’d have to water down your style to achieve that?

Yeah I can see that, Every once in a while a song slips thru that is not only bouncy and fun but has a message as well. Plus I definitely wanna make music that people dance to and can get wide open without being overly preachy or so full of complexity that nobody but me gets it. I think it's important to have a balance, it can happen.... :)

6 Some of the lyrics on your debut solo-album “The Push” were extremely personal, what made you take this direction as opposed to making the standard party records?

When my mom passed away I wrote "cancer" I didn't mean for it to be a song I just needed to get it out. After I wrote that song was when I started writing my album, it was my therapy to make "The Push". It chronicles a pretty intense time in my life, honestly its still kinda hard to listen to all the way thru.

7 Do you find it more fun to record with the Crown City Rockers or to try out some solo stuff?

Both! Crown City is my Family and getting into a room with them is laughter, tears, headaches, and love but in the end its so much fun! When I'm solo I can go wherever my mind takes me without compromise which is fun too. I'm super blessed that I get to do both.

8 Have you any advice for people wanting to get into Hip-Hop?

Find your own voice! I know people say it alot but really...I'm not uber famous but I make my living travelling around the world and rapping. You don't need to sound like ______ to "make it". If you do you the best nobody can do it better.

9 Creativity is regularly being stamped out of artists by the industry; by not signing with a major do you feel you can reap the benefits of full artistic control?

Yes. It's good to know when I sit in front of a beat I can go wherever I want with it. Sometimes having limitations can be the death of creativity.

10 One of your most critically acclaimed pieces was your appearance on the Jazz Liberatorz album “Clin D‘oeil” how did you manage to get involved with that project & can you see yourself doing anything similar in the future?

The Jazz Liberatorz hit me up and sent me the beat. those dudes are super dope! I'm always up for a good collaboration there's definitely gonna be more in the future!

Raashan Ahmad thank you for your time!

© (interview by Paddy Lane)

1 comment:

  1. I don't why I didn't know about this dude before, but he's ridiculously dope. Gonna look into more of his music.

    Hopefully I could work with him sometime down the line...